BH Creative Group is a public relations and marketing firm specializing in company and product promotion through close relationships with the media, marketing strategies and web solutions for businesses and industries of all sizes across the U.S.

What is Public Relations?
Public relations is the art of building mutually beneficial relationships between a company or organization and its critical publics. Example publics include: community, employees, investors, vendors, media, government, customers, etc.

What is Marketing?
Marketing is the process by which products and services are introduced to the marketplace.

What is Advertising?
Advertising is the description or presentation of a product, idea, or organization, in order to induce individuals to buy, support, or approve of it.

What are the differences between Public Relations and Advertising?

• PR offers little control over the message. Advertising allows complete control of when, where and how the message appears.
• PR offers credibility through a third-party. Advertising lacks real credibility.
• PR costs comparatively less and may receive invaluable long-term results. Advertising is more costly with a short shelf-life.
• PR can launch and sustain products without any other marketing method. Advertising usually can’t carry a product by itself and is expensive to maintain.
• PR offers many benefits beyond publicity, including strategic relationships and credibility. Advertising offers only brand recognition and short-term price point sales.

What are the differences between Public Relations and Marketing?

• PR builds relationships and generates good will for an organization. Marketing is concerned with customers and selling products and services.
• PR communicates with the publics of an organization. Marketing communicates with the markets of an organization.
• PR saves money for the organization by building relationships with publics that constrain or enhance the ability of the organization to meet its mission. Marketing makes money for the organization by increasing the slope of the demand curve.

What are the differences between Marketing and Advertising?

• Marketing includes every way an organization communicates with a customer or client. Advertising is just one component of marketing.
• Marketing refers to the ongoing positioning of an organization. Advertising is a prospecting tool that involves the effective use of some form of media.
• Marketing is the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Advertising is the paid, public, non-personal announcement of a persuasive message by an identified sponsor.

Positions Available:

We have no positions open at this time. If positions become available in the future, they will be posted here.